Learning From Experience is a 44 page e-book in which I look back over my 40 years of full time professional experience and identify 20 key things about performing commercially for lay people that I wish I had known when I started. Organising these into 20 Key Facts, I explain the lessons that I have learned in this rich period of experience about performance, marketing, fees, trick selection, dealing with spectators and more , and set out clear advice and food for thought to help you to short track your way to making good decisions. Here is a list of the contents Key Fact #1 – The Booker Isn’t Always Right Key Fact #2 – Fee Levels Can Define Show Types Key Fact #3 – Presentation And Personality Are More Important Than The Tricks Key Fact #4 – Organising Your Workspace Key Fact #5 – Targeted Advertising Is Best Key Fact #6 – Your Website Is Your Shop Window Key Fact #7 – Actively Pursue Testimonials Key Fact #8 – Responding To Show Enquiries Key Fact #9 – The Social Media Black Hole Key Fact #10 – The Benefits Of A Bulletproof Repertoire Key Fact #11 – Conversational Patter Key Fact #12 – Classic For A Reason Key Fact #13 – Getting And Keeping Attention Key Fact #14 – Being Self Contained Key Fact #15 – The Importance Of An Amplifier Key Fact #16 – Slow Down Key Fact #17 – Dealing With Volunteers Key Fact #18 – Hecklers May Not Be Hecklers Key Fact #19 – Be Wary Of Topical Patter Key Fact #20 – Show Business – 20% Show, 80% Business This is a goldmine of relevant advice and opinion which should be helpful to magicians of all standards and types. Laced with anecdotes from my professional life, Learning From Experience will give you just that, the chance to learn from my experience. The Professional Worker Series All you need to know about everything that matters in magical performance and promotion
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