The Professional Worker Series – Vol. 4 – Marketing Yourself by Mark Leveridge

Volume 4 in this series concentrates on the many different ways now available to magicians to promote themselves in order to get paid bookings. If you don’t know your SEO from your ROI, or if you’re not sure whether online or offline marketing is best, this 35 page book will provide you with many of the answers. The 7 chapters included are as follows: Chapter 1 A Marketing Overview Chapter 2 Identifying Your Customer Avatar Chapter 3 Offline Advertising Opportunities Chapter 4 Online Advertising Opportunities Chapter 5 Other Marketing Ideas Chapter 6 Taking Your Advertising Seriously Chapter 7 The Final Hurdle Since the demise of Yellow Pages as a viable form of promotion for the aspiring commercial magician, the comparative complexity of modern day advertising choices can seem a bit bewildering. But rather than just do nothing, or waste time concentrating on something that is probably never going to work for you, read the information in this book and then you will feel better informed and far more aware of what you need to do. Promotion doesn’t have to be a daunting task, but it does need to be approached with a more informed attitude than in the past, so if you are looking to either return to a level of bookings you had previously, or you are seeking to increase your turnover from paid shows in the future, this book will help you to do just that. Knowledge is power, and the informative, easy-to-understand format of this advice book will give you the knowledge that you can use to your best advantage. The Professional Worker Series All you need to know about everything that matters in magical performance and promotion