The Magical Mind by John Mulholland & George N. Gordon

If you are looking for answers about what we see, but not necessarily observe, you can do no better than to read this ebook, The Magical Mind, brought to you by two masters of perception.

With a new introduction by Ben Robinson, the expert on John Mulholland. From the introduction:

Mulholland had battled the use of propaganda during WWII, the Korean War and the Cold War. He knew that the work of those who sought to "brainwash" masses used the same tactics magician's use for entertainment – to lead the mind on ingeniously, step by step, until self-logic is defeated. Gordon had taught thousands of students in a variety of academic situations and knew how people thought, in the street, in the classroom, and in the laboratory. Their collaboration was typically ahead of its time and a firm reminder that in the Internet age that what you see is often not what it appears to be. The authors remind us firmly, with humor and insight, that the mind can be the most powerful tool and that human emotion is as malleable as fresh baked bread.

1st edition 1967; original 282 pages; PDF 203 pages.
word count: 79996 which is equivalent to 319 standard pages of text